Автор: danny_falin
Дата: 24-06-09 09:56
като работещ в кодак и получаващ по пощата фирмен бюлетин, ето ви официалното съобщение получено по служебната поща:
June 22, 2009
TO: Kodak Employees
FROM: Mary Jane Hellyar
SUBJECT: Retirement of KODACHROME Film
Today, Kodak announced that it will retire the 74-year old iconic KODACHROME Color Film -- the oldest color film in our portfolio.
With the changes in ways the majority of photographers now capture their images -- with newer Kodak films and digital capture -- we knew eventually this day would come. Given declining customer demand of KODACHROME Film, we've been streamlining our KODACHROME portfolio and currently it represents just a fraction of one percent of total Kodak film sales.
Today, I want to take a moment to celebrate this product that contributed so much toward shaping the Kodak brand. It had its heyday more than years 20 years ago, and was behind some of the most recognizable and meaningful images from the 1960s, 70s, and 80s. It was the primary film-of-choice for publications such as Sports Illustrated, which used photography to revolutionize sports journalism, and National Geographic, whose image-rich content has educated and informed us for generations.
Perhaps the best-known image shot on KODACHROME Film is that by renowned photographer Steve McCurry of a young Afghan girl that captured the hearts of millions of people around the world as she peered hauntingly from the cover of National Geographic in 1985. While the early part of McCurry's esteemed career was dominated by KODACHROME Film, he now uses other Kodak films and digital to create his images. In fact, when he returned to shoot the "Afghan Girl" 17 years later, he used our KODAK PROFESSIONAL EKTACHROME Film E100VS, rather than KODACHROME Film.
Kodak continues to innovate in the film business in order to bring the most creative, flexible imaging tools to our motion picture and still film customers. We work hard to target our resources in order to deliver the best value possible to our customers. Kodak's commitment to film and the role it continues to play in our "film and digital world" -- especially for professional photographers -- is evidenced by the new films we've introduced in recent years.
Let's use today to celebrate and recognize the role that KODACHROME Film has played in building the Kodak brand and recording so much of imaging history for 74 years. We can all be proud of how important our innovation is to our customers, and to recommit ourselves to Kodak's timeless dedication to helping bring our customers' images to life.
Mary Jane
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