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 Oshte za izkustvoto :) :) :)
Автор: stranger   
Дата:   19-02-04 07:11

Edna smeshna statiya izvadena ot cleave.com :)

Sorry, samo za anglichani i za tezi koito ne gi murzi da ya prochetat :) :) :)


Le Poulet en Colère
Le Critique en Colère

Nike's angry chicken chases the pretentious art snob, but criticism survives for another day.

::: kirby


With a single athletic bound, the casually attired gentleman of dark complexion launches his gym-sculpted body from the third story of a bleak-looking parking garage to the unlikely ledge below. In hot pursuit, the angry chicken. And so begins the most progressive short film of the summer.

We could say that the heady flight of our dark-skinned hero from the enraged, snow white blur of cluck and feather at his heels represents black culture’s attempt to escape the voracious appetite of the white middle class. We could make the claim that this film, presumably set in contemporary France, symbolizes the open arms with which expatriate members of the African-American intelligentsia have traditionally been greeted in that country. Or we could take another route and talk about the current political turmoil surrounding France’s deep seated anti-immigration sentiment. We could, with straight faces, discuss any number of interesting interpretations of Le Poulet en Colere (The Angry Chicken, 2002) if it weren’t for one factor: it’s an advertisement. And a Nike advertisement at that.

So how is advertising different from art? Is advertising different from art? Physically, the only characteristics distinguishing Le Poulet en Colere from similar art house shorts are the Nike emblem tastefully displayed en fin, the shoes worn by the gentleman, and the surely astronomical production budget. The film is quite aesthetically pleasing. Is it beautiful? Somehow it doesn’t feel quite right to say so. Do we have to lug our Santayana out of the closet to figure this one out?

Advertising is art unburdened of meaning. The meaning of an advertisement is the product. Therefore, an ad can be anything: it is meaningless and free.

The past decade’s crop of increasingly surreal big budget advertisements are the culmination of a century’s worth of debate on the nature of art. Modernism and its decline have been largely characterized by the struggle to sort out and assign meaning to the fruits of our creativity. Even as it has tried to classify itself as utilitarian or pop, the art world has increasingly been perceived as gross and pretentious by the common man (however imaginary he may be). What is art? The question itself evokes images of black-clad, horn-rimmed waifs proofreading their dissertations to the fey sounds of the Kraftwerk box set. We cannot live without art, yet frequently we think we can live without discussion about art.

Thus the rise of advertising coincides with the deterioration of the popular discussion of meaning in art. “Meaning,” we have come to decide, is sloppy and awkward and needlessly raises our blood pressure. What if we could have art without complicated meaning? What if we could watch an art film where the meaning was simply . . . shoe. Who can argue with shoe? Who would waste our time with wonky interpretations of our hero’s flight from the mysterious chicken when, clearly, the meaning of this film is shoe? What could be more acceptable to the common man than the straightforward concept of the layers of plastic and rubber separating soft, precious foot from hard, relentless ground? If Le Poulet en Colere were not an ad, it would be dismissed by most moviegoers as pretentious and obscure. What was that supposed to mean, that crazy chicken flapping after that man like that?

If you wondered why advertisements now cover every surface from public transportation to the screen of your ATM to our most holy of spaces, the Cineplex, wonder no more. It’s not merely an issue of money: Advertising fills the cultural vacancy left by art appreciation. People feel that they no longer have the ability or even the right to wonder about high art, either to identify with it and enjoy it or to criticize and reject it. What if we look foolish—or worse, pretentious?

Ads are “safe art.” Their proliferation proves, if anything, that the general public still longs for substance and engagement in art. In a way, Nike is offering just that. Can it follow through?

In the end, our handsome Parisian friend does manage to evade the angry chicken, et voilà! We are to believe this demonstrates some inherent value in his footwear. Some of us will leave the theater impressed by the savvy nature of the ad, others will groan about commercialism, and still others will entirely forget they ever saw it. But to identify with Le Poulet en Colere, to internalize its meaning and connect with those who created it in the way one might after watching Les quatre cents coups or Stranger than Paradise, there is only one option: buy the shoes.

Feel free to use this interpretation to debunk other manifestations of the Nike avant garde, such as the cryptic, minimalist prints decorating the sides of phone booths or the “Angry Chicken” performance/installation companion piece (no joke) in Union Square, New York.



Copyright © 2001–2004 CLEAVE - The Counter Agency. All Rights Reserved.

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 Re: Oshte za izkustvoto :) :) :)
Автор: jumbo   
Дата:   19-02-04 08:43

шшшшшшшш алоооо и ние можем копи пест да правим ама не пълним форума с плява дето едва 0.000001% ще я прочетат като си толкова впечатлен систематизирай нещата и тогава ги напиши

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 Re: Oshte za izkustvoto :) :) :)
Автор: alexandra   
Дата:   19-02-04 10:34

:)) Spokoino, jumbo, ne se iadosvai tolkova, otidi da namajesh niakoia bulka s bronz za da napulnish foruma s neshto koeto ne e pliava i shte ti mine :)))))))

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 Re: Oshte za izkustvoto :) :) :)
Автор: jumbo   
Дата:   19-02-04 10:39

виж какво патко застреляна аз за разлика от теб поне показвам нещо а не си чеша (ти си знаеш какво) по цял ден в чудене какво да направя[smilie23]

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 Re: Oshte za izkustvoto :) :) :)
Автор: alexandra   
Дата:   19-02-04 10:45

:))))))))))))
Slovesnite ti tiradi me zabavliavat :))))))))

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 откъде мене се вижда така::)
Автор: mobby_dick   
Дата:   19-02-04 10:53

Статията е разсъждения върху един филм, които не съм гледал..и се визира нарастващото значение на “комерсиалното искуство”, как рекламата мимикрира във формата на “произведение на искуството”, тиражира се и се финансира от астрономически бюджети, и е ориентирана не към някакви ценности, а по-скоро към елементарни естетически възприятия и платежоспособния пазар. Как рекламата заменя дискусиите, критиката, разговорите и търсенията за значенията в искуството. Какво значи, можем ли да имаме искуство без сложно внушение? (това много ми прилича на: чалгата искуство ли е?). Рекламата е искуство, с елементарно внушение. Смисъла на рекламата се явява продукта.Освен това рекламата се явява “безопасно искуство”. (а нали искуството иска жертви[smile] .
Въпреки, че разсъжденията са за филм, ми се струва , че имат връзка и с нашите търсения, спорове и дискусии тука, във форума. Глобализация, какво да се прави [smilie3]

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 Re: Oshte za izkustvoto :) :) :)
Автор: kdk   
Дата:   19-02-04 15:51

Druga, ne chak tolkova smeshna istoria:

Ismail Pasha, the Khedive of Egypt, had built a grand opera-house at Cairo, and, thinking to emulate Western potentates as an art patron, he commissioned Verdi to write an opera expressly for him. It was to be an opera, "if not of a national character, at least of a local nature, and to a certain extent of a patriotic colour." When Verdi accepted the commission, he asked a suggestion for a subject. In reply he received a sketch prepared by Mariette Bey, the great French Egyptologist, based on "historical and archaeological details of very powerful and very novel character." It was only a sketch, but Verdi was impressed by the grandeur of its general design, and by the conception of the judgment scene, to which we owe the strange and powerfully dramatic tableau which forms the denouement...
..."Aida" was first produced, at Cairo, on December 24, 1871. When Verdi announced that his score was finished, he was offered money, honours, and decorations if he would go to Egypt and conduct it in person. But Verdi was quite content with the £4000 already paid for the work. Like Rossini and Grieg, he had a horror of the sea, and nothing would tempt him to make the voyage. And when professional critics went to Cairo to witness the performance and to report home, he was disgusted. Thus, to one he wrote, on the eve of his departure:
"It seems to me that art looked at in this way is no longer art, but a trade, a party of pleasure, a hunt, anything that can be run after, to which it is desired to give, if not success, at least notoriety at any price... I always call to mind with joy the early days of my career, the time when, with hardly a friend, with no one to talk about me, without preparation, without influence of any sort, I presented myself before the public with my works, and very happy if I could succeed in producing some slight favourable impression. Now what a piece of work about an opera!!! This is deplorable, deeply deplorable."

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 Re: Oshte za izkustvoto :) :) :)
Автор: stranger   
Дата:   19-02-04 19:47

:))) kdk, radvam se da te vidya, choveche :) Razhodi se do cleave.com, struva si usilieto, shte se zabavlyavash:))) Nyakoi ot neshtata sa glupovati, drugi genialni, treti bezbozhno zabavni. Dobre e da trugnesh otzad napred v arhivite, dopredi edna godina stranitzata beshe malka i imashe po-kachestveni neshta, posle se razrastna i zatupya. Nishto novo ne kazvam :)))
Procheti nepremenno interpretatziite na "Waking Life", "Mulholland Drive", "Twelve Monkeys" i "Legally Blonde":)
Ako ne si gledal "Waking Life", zadulzhitelno go napravi, sushto i drugite filmi na Linklater, sus sigurnost znam che shte ti haresat. Drug e vuprosut dali se namirat v BeGeto :)
Misleh da pusna nova tema za da produlzhim diskusiyata za Boga, Izkustvoto i Kitcha, no gledam che nyakoi veche ni e izprevaril pod snimkata na emmmo "Golo tyalo" :)))))))))))))

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 Re: Oshte za izkustvoto :) :) :)
Автор: stranger   
Дата:   20-02-04 10:27

Posledniyat post se otnasyashe i do vsichki drugi kinolyubiteli, slovobludtzi ili tursachi na Smisuli i Istini :) ;) :) ;) :)

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